6/24/08 Survey Time - Part 2

You guys did such an excellent job on my Consumer Behavior homework last time that I've decided to enlist your help once again. (Had I known you were so good at it, I would have done so with Accounting and International Finance too...where have you been the last two years?)

Anyway, if you don't mind, I have some more questions to ask- this time on brand loyalty. Feel free to write as much as you want, and put down anything that comes to mind.

This time, let's talk about yogurt. There's about a million kinds out there, and just as many reasons for people to eat it. If you're a yogurt eater, think of your favorite brand and kind of yogurt (Dannon, Yoplait, Stony Field, Activia, Kroger Brand, plain, low fat, fat free, fruit on the bottom, fruity flavored, dessert flavored, whipped, creamy, chunky, chewy, ect ect). Now, if you please, answer the questions below. Same deal as before...just email them to me at QuirkyCompliment@hotmail.com. I'd be much obliged.

Ready? Here we go:

1. How often do you purchase this product, and in what quantity? (One at a time, 6 pack, 12 pack, by the case... once a day, twice a week, once a month, etc).

2. Why did you first start eating this brand? What "sold" you on it? Did you buy it because you liked the commercial, or because a friend liked it, or because the packaging was pretty? Or was it something else entirely?

3. Besides taste, why do you like this particular yogurt so much? (I know you think it tastes good...is there anything else besides that? Like, you like that they are zero calories so that it doesn't mess up your diet, or because they come in tiny containers so they travel well, or you buy them because they are the cheapest, or because your mother bought this kind when you were growing up, or it's because your mother never bought them when you were growing up and now you buy them just because you can). Maybe there are several reasons. Feel free to expand.

4. Do you always buy this brand, or do you sometimes purchase another kind of yogurt instead? Do you mix things up, or stay with your favorite all the time?

5. What would have to happen for you to buy something else instead? Would you buy another brand if it were cheaper, or if the store you were at was out? Or would you keep driving from store to store until you found your specific brand?

6. How do you feel about the company that makes this yogurt? The stores that sell it? Did the company/store have any bearing in your decision to purchase the drink?

7. Do you consider yourself "brand loyal"? What, in your opinion, do you think that means? Is it a "good" thing, or a "bad" thing, or does it matter one way or the other?

and for a bonus point:

8. Because you are so yogurt savvy, do you think there is there a certain type of person who buys one brand or another? Like, would you expect young people to eat one brand over another, or women instead of men, or "cool" people vs "uncool" people? Are some brands healthier? Or all natural? Who buys this stuff and why?

So that's it. I bow to your expertise, oh mighty yogurt consumer. Tell me all about your favorite yogurt and why it deem it worthy of your praise. You'll have my eternal gratitude. Like last time, I'll share the overall results so you can pat yourself on the back for being such trendsetters in the dairy department. A yogurt guru if you will. Please send it by Friday at the latest.